Why is digital marketing taking over?

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Marketing was once all about using tried and tested traditional methods. Telling people about a new product or connecting with more consumers involved TV clips, cold calling and print advertising. The digital revolution we have seen in society at large has changed all that. Now, digital marketing which uses the internet to help brands reach the public, has taken over.

When you look at the stats around the digital marketing sector then it becomes clear how true this is. Last year, for example, $100 billion was spent on digital marketing globally with the UK and US seeing an increase in spending of 44{9e0f40194fd47a964db180a366c9dde8229fcb0c53bae1801b2924bb2142bdfe}. While companies do still spend on traditional forms of marketing, the majority of their budget is now used on digital methods.

Digital marketing offers added features

But why has digital marketing grown so much in recent times? It is because technology and digital ways of communicating have become so much a part of our daily lives.

Marketing departments need to connect with consumers where they are; which is online for most people nowadays. Whether it is social media, reading content online or emails, the internet forms the backbone of how we all communicate. Digital marketing allows businesses to talk to the public in a way which they can quickly respond to.

If you are wondering which are the most common forms of digital marketing, the information below will help.

Guest blogging

 

One digital marketing method used by many blog owners and businesses with blogs is guest blogging. That means producing quality content containing a link to their own site that is published as a guest on other respected blogs in the same sector of business or interest. This is very effective as it helps boost their search engine result placement due to the added credibility and backlinks it provides. Doing this yourself can be time-consuming so many who use this method hire an external guest blogging service to help with the work.

Email marketing

 

As we have already noted, emails are a popular way in which we all communicate. That fact makes it a well-used digital marketing method for most businesses. The real secret to this way of marketing is the direct engagement it brings between consumers and businesses. Emails make it simple for organizations to tell you about what offers they have to increase sales and leads.

Social media marketing

 

Another massive digital method is marketing via social media. When you see that Instagram has over one billion users and other major platforms boast similar numbers, it is clear why. Social media is excellent for allowing brands to engage in direct conversations with people globally and to quickly post news about new products and services.

Digital marketing to remain the leader

 

As the number of people with email addresses, smartphones and computers grows each year then online marketing looks set to remain in top spot. While traditional marketing does still have its place, it simply cannot deliver the global reach and organic feel which digital methods can. For those reasons alone, it seems certain that businesses will continue to use online methods more and more to market their services to the public.